The Brand
A Persian table,
refined for today.
SHĀZDEH is a contemporary Persian food brand rooted in heritage and expressed through a modern visual language.
Brand Essence
Authenticity, balanced with simplicity.
Inspired by Persian culture, craftsmanship, and hospitality, SHĀZDEH translates tradition into a refined and accessible experience suited to today's urban lifestyle.
Every visual element is designed to balance authenticity and simplicity, ensuring clarity, consistency, and a premium presence across all touchpoints — from the plate to the page.
A contemporary Persian food brand rooted in heritage and expressed through a modern visual language. Inspired by Persian culture, craftsmanship and hospitality, set in Dubai for a global table.
Brand Values
Heritage. Quality. Clarity.
01
Heritage
Respecting Persian culture, craftsmanship, and tradition. The recipes are not interpretations — they are the originals, plated with care.
02
Quality
Attention to detail across ingredients, presentation, and visual identity. The slow simmer, the better olive oil, the right lamb.
03
Clarity
Expressing ideas with simplicity, balance, and intention. Every dish, every layout, every word — chosen, not added.
Tone & Voice
Calm, confident, restrained.
The brand voice is composed and culturally grounded — avoiding exaggeration and informality, never loud or playful.